Franchise Development

Sunday, March 21, 2010

Michael Lett Appointed Director of Franchise Development at Elizaj

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ElizaJ, headquartered in Harwich, Mass., is one of the largest providers of fine self-contained restrooms for catered outdoor events and Lett will be responsible for sales and marketing of ElizaJ franchises as the company begins its westward expansion.

According to Lett, “The ElizaJ franchise program is an ideal business opportunity for someone who is seeking additional income and looking to be their own boss, set their own hours and join the ranks of proud entrepreneurs. It’s a great business model and a turnkey operation.”

Lett is a veteran of the franchising industry with more than 10 years experience in franchise sales and marketing. Previously, he was the Senior Director of Franchise Development at Cendant in New Jersey, a Fortune 500 company. (Cendant's real estate division is now known as Realogy.

Realogy was acquired in 2007 by Apollo Management, a private equity group.) While at Cendant, Lett sold Coldwell Banker and Century 21 real estate franchises. Prior to that, Lett was the Regional Director for Jani-King where he was responsible for overseeing sales, franchising, support and training.

He studied business at East Carolina University in North Carolina and is a state certified Real Estate Appraiser.

“Mike has a terrific track record in franchising sales and will be key in our gaining a foothold in the major markets throughout the U.S.,” said Eliza Kendall, founder and president of ElizaJ.

ElizaJ – Ahead with Class

The ElizaJ company was founded by Eliza Kendall, a former event planner with more than 17 years experience in the special event business. Focused entirely on high quality products and first-rate customer service, Kendall’s company is one of the largest providers of practical, elegant restrooms for outdoor events on the East Coast.

Key advantages of using deliverable restrooms include low cost, portability, water conservation and sanitation facilities where sewer and water are not conveniently available. ElizaJ provides quotes within 24-hours of request and courteous, prompt delivery of impeccable restrooms.

ElizaJ provides clients with affordable, top of the line deliverable restrooms suitable for even the swankiest event. The exterior of each unit/trailer is white or linen-white in color and interior, white with dark blue.

The exterior of ElizaJ’s restroom may be decorated with lattice-work or Ficus trees and embellished with white lights which may be used on the ground. Yards of white tulle swags can be draped around the vent pipes. Each restroom contains mirrors, fresh cut flowers at the sinks; mats and wicker wastebaskets; designer soaps and lotions; name brand toilet and tissue paper and air fresheners.

ElizaJ is headquartered in Harwich, MA. For more information, contact 800-437-1139; email info@elizaJ.com or visit their website at www.elizaj.com.

(ArticlesBase SC #320980)

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Pizzavito™ Announces Franchise Development Deals

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Gainesville, FL – January 23, 2009 – PizzaVito™ is opening the doors to its first location on January 28, 2009 in Gainesville, Florida and has franchise development deals signed to begin expanding immediately. PizzaVito’s first store is located at 3411 SW Archer Rd., Suite A, adjacent to the University of Florida campus.

The most recent franchise development agreements include a 25-store deal, with the option for 15 more, to open throughout Florida and a five-store deal to also open in various locations throughout Florida. The projected build-out for the first location of the five-store deal is scheduled for February 2009. In addition, there is also a deal in place for ten PizzaVito locations to open in 2009 throughout the metro-Atlanta area.

“Pizza has been a family business for us for nearly half a century,” said Joe DiBartolo, CEO and Founder of PizzaVito™. “From Italy to New York to the South, we pride ourselves in making real New York style pizza. The opening of our first PizzaVito™ franchise store marks a milestone in the family business and we are excited to be able to continue offering customers the unique pizza taste of the Big Apple.”

PizzaVito™ is a restaurant franchise concept that specializes in real New York pizza. For more than forty years Vito DiBartolo, namesake and co-founder of PizzaVito™, has been opening pizzerias and making the neighborhood’s favorite pizza. From his first pizzeria in Queens in 1966 to his wildly successful pizzerias all over New York and throughout the South, people love his authentic pizza everywhere he goes.

Vito attributes his pizza’s authenticity to the freshest ingredients and over 40-year old family dough and sauce recipes. PizzaVito™ uses 100% whole milk mozzarella and the dough is made in New York using the city’s legendary water, then shipped to PizzaVito™ twice a week.

The homemade sauce is made using tomatoes from one of the country’s best tomato farms in California. In addition, PizzaVito™ uses state-of-the-art equipment, including pizza ovens from Marsal & Sons, a dough press by Cuppone, and an advanced touch screen system by InTouch POS®. PizzaVito’s real estate is being handled by Barrister Realty, who also represents Starbucks Coffee, Five Guys Burger & Fries, and Alltel Wireless.

In February 2008, PizzaVito™ selected The Titan Agency, one of the fastest growing agencies in the Southeast, as its Agency of Record to provide branding, marketing and advertising tools to PizzaVito™ and its franchise stores. Recently, Titan unveiled “The World According to Vito” campaign for PizzaVito™, which centers on the unique personality of Vito. Included in the marketing program are professionally designed and produced in-store marketing materials, print, television, radio and online initiatives.

“The PizzaVito™ concept was drawn up on a napkin while we sat around a table eating pizza Vito had made,” said Tony DeMartino, CEO of Titan. “Coming up with The World According to Vito campaign idea was even easier. Anyone who has ever met Vito DiBartolo knows what a fun-loving and truly unique personality he has, and we wanted his iconic character reflected through the branding.”

PizzaVito™, headquartered in Gainesville, Florida, is a family-friendly pizzeria that offers real New York pizza and Italian ices. Its New York-inspired menu offers dine-in, delivery and Take and Bake pizzas made with quality ingredients preserving the mouthwatering flavors that made The Big Apple famous.

PizzaVito™ sells pizza by the slice or pie, calzones, strombolis, garlic knots, Italian seasoned potato wedges, and Italian ice. PizzaVito™ is open from Sun-Thurs, 11am-11pm, and Fri-Sat, 11am-3am.

(ArticlesBase SC #736219)

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Winning at Franchise Development and Small Business Franchise Sales Development in a Tough Economy

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Winning franchise sales and at franchise development in a tough economy boils down to (3) three things that need to be looked at immediately and require strategic planning.

1) Look at the Sales Force and look inwardly-Most sales people and small business owners, maybe as many as 70-80%, have not experienced a down economy like this before. This is totally new to them and their point of reference is the media surround sound. Sales People need to be calmed down, panic reduced and given a new sales plan. Revise the sales process.

2) Separate what needs to be Cut and what needs Investment. The scope of focus needs to be adjusted to place heavy emphasis on investing time and effort with the very best prospects to bring the selected targets to closure. In other words determine quality early, qualify, qualify and then focus on closing the best deals and leave the rest of the leads sit. Court fewer prospects but do more with them. Sort through the lead flow channels, cut the volume and focus on quality. Be more exclusive and less inclusive.

3) Have courage and be aggressive. This is the best time to gain market share and take on the competitors who may have gone underground to protect what they have or have decided to take on a larger focus and leave unprotected areas of their business. In many cases their sales effort will be focused on servicing their existing client base leaving open targets to be sold.

In essence do not cut your way to prosperity. Better qualify the opportunities and focus on the best opportunities. Less is More. Re-focus and plan. Now is the time to re-group, re-evaluate, re-train, re-incentivize.

Each type of economy has its unique challenges. Plan, aim, fire with your sale process and you'll come out on top as a winner.

The Franchisor Coach is a franchise development and sales outsource contractor offering franchise development and sales services crafted to actively help emerging, start up and growth stage Franchiser's, Master Franchise Licensee's and Franchise Area Developer's grow their business, solve their franchise development and sales challenges and push their successes. Franchise Development Services include franchise sales operations, branding, compliance, real estate, marketing, risk mitigation and event planning.

The goal of the Franchisor Coach franchise sales and development services is to develop an organization until it is ready to be self sufficient.

Paul Roesch can be contacted at paul@franchisorcoach.com or by phone @ 618-407-8479. To learn more visit: http://www.franchisorcoach.com

Article Source: http://EzineArticles.com/?expert=Paul_Roesch

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